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U-pick or Pick-your-own (PYO) farm operations are a type of farm gate direct marketing (farm-to-table) strategy where the emphasis is on consumers doing the harvesting themselves.〔(Pick-Your-Own (U-Pick) Marketing ) Cooperative Extension Service, University of Kentucky College of Agriculture, Food and Environment. June, 2014.〕 U-pick is often preferred by consumers who like to select fresher, higher quality, vine ripened produce at lower prices. ==Advantages of U-Pick Marketing== This strategy is not unique and has probably been around as long as farmers have grown more than they can sell at wholesale or consume on the farm. U-Pick operations serve as an alternative selling method that, depending on the type of produce a farmer grows and the farm's customer base, it can supplement other marketing strategies. This strategy has several advantages: * Direct sales to the consumer lowers operating costs and brings a profit even if prices may be lower. * There are no transportation costs and no need for seasonal labor. * Lower packaging costs because customers are encouraged to bring their own bags, and berry cartons are included in the pricing. * Income is in hand when the consumer leaves the farm. * Since customers are allowed and often encouraged to eat while picking, an entry fee usually covers any produce customers may eat. Despite this, the produce at U-pick farms often cost lower since the cost of hiring farmers to harvest the produce is precluded. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「U-Pick and Pick-Your-Own (PYO) Farms」の詳細全文を読む スポンサード リンク
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